Monday 19 May 2008

Humerous Shop Names

I was recently reminded of a great Mitchell and Webb sketch which features a meeting of people setting up a new laundromat business – trying to decide on a name for their shop, and come up with the name ‘touching cloth‘. Of course then they soon have an inkling that it it could have a different meaning in a sort of hilariously perplexed way which they carry off so well.

Also, doing a little research of my own it would seem that the only people that attempt to insert humor into the names of their shop end up using some deadful pun or other:


It would seem the ruder the phrase – the more hilarious it becomes when you think about an actual shop which might sell such things. For example suppliers of rack mounts for servers and other storage, call your shop ‘great rack’. Glass blowers: ‘blow job’. The list is endless.

I suppose the idea is that your potential customer will be bent double with laughter – and just have to see the merchandise that a shop with such a hilarious title has to offer. Then they will rush off to tell everyone they know how witty and fun the shop is they just saw… rather than think: what a tacky, gimicky name let’s hate anyone that even looks at that shop from now on – and then go somewhere proper that doesn’t look like it’s run by middle aged humorless fuckwits.

Lets hope that is the case.

Thinking about it I guess I am hoping for a bit much that the name of a shop will invoke such an extreme emotional response in anyone. I used to live near a fish and chip shop called the codfather and the best response that I recieved from anyone on hearing the name would be a small ‘heh’; which is the conversational equivalent of ‘I couldn’t care less’

No comments:

Post a Comment